Reducing the risk

Measles warning, a photo by Kristjan Wager on Flickr.

The Danish National Board of Health has started a new campaign, trying to make people get vaccinated against measles, offering free vaccinations to anyone born after 1973 (people born in 1973 and earlier will have to pay a fee).

The angle of the campaign is to make clear to people that measels isn't a harmless childrens' disease, but is quite dangerous.

The headline of the sign is "Over 100,000 Danes can be hit by an epidemic - are you one of them?"