Sunday, July 11, 2010

Being more inclusive in music videos

I have a lot of problems with the video I've embedded in this post, but I applaud the attempt to avoid being hetero-normative, and instead also include gay couples.

The singer, Medina, is quite LGBT-friendly, and have performed at Copenhagen Pride in the past.

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Blogger The Nerd said...

This is such a sweet video! I ran the lyrics through a translator and think it's probably more enjoyable when I don't know what she's saying.

July 11, 2010 3:47 PM  
Blogger The Nerd said...

This is such a sweet video! (I ran the lyrics through a translator and decided it's better when I don't know what she's saying.)

July 11, 2010 3:48 PM  
Blogger The Nerd said...

((And I totally left that last comment twice, didn't I?))

July 11, 2010 3:48 PM  
Blogger Kristjan Wager said...

Yes, you certainly did, and I was evil enough to publish both.

July 11, 2010 4:17 PM  
Blogger The Nerd said...

You atheists are all alike - no morals! :P

July 11, 2010 4:20 PM  
Blogger Kristjan Wager said...

And I agree that the video probably would be better if I didn't understand what she was singing, but it doesn't help that I don't particularly like that genre.

As a sidenote, I can add that one half of the lesbian couple is a Danish model/DJ (Ida Daugaard/Skurk) who does some pretty good stuff.

July 11, 2010 4:26 PM  
Anonymous Anonymous said...

I really like the video, Kristjan. As you say, there are very few love song pop music videos/or songs in popular (mass?) culture that seem to dare to display anything other than heteronormative relationships. Thanx for posting it.

Btw....Just out of curiosity - if you don't mind answering - what were the issues you had with it?

And the message is kind of like no matter how lonely you are there's someone somewhere for everybody. Having said that, can't ever see myself in a relationship, though - I think some of us were just born to be single.


July 22, 2010 9:34 AM  
Blogger Kristjan Wager said...

Becky, I have some issues with the singer playing up to sexist norms (scantly clad etc.). Not so because she does it, as because it seems like something female singers have to do in order to get their music videos played.

July 22, 2010 11:35 AM  
Anonymous Anonymous said...

Yes, I think I see what you mean, Kristjan.

Also, together with that pressure to cover up less than males, there’s also the ingrained sexist, cultural expectation that a woman must – in turn – meticulously remove all trace of bodily hair on the arms and legs. Probably if she didn’t she would get mocked and derided (particularly by the media)…which is crazy as very often hair on the arms and legs grows as rapidly and as thickly on many women as it does on many men. Yet how many newspaper entertainments review sections would find it ridiculous if a male pop star were to bare his arms and legs without waxing or shaving them first?

By contrast, it’s ironic that pop music is one example where men seem to have had for quite a few decades now - more freedom than in many walks of life to flout heteronormativity and sexist gender norms – where anything from ultra-femininity, to androgyny to hyper-masculinity to outright genderfxxk is not only tolerated, but admired for its radicalism and daring avant garde, anti-establishment rebelliousness...all of which is great: but it would be good to see women singers and musicians share that widespread equal freedom to be themselves too.


July 22, 2010 1:27 PM  

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